Where do you go for your information about the world? Are there particular news shows, newspapers, websites or social media outlets that form the basis of your knowledge of world events?
1. Choose a source of information that you use regularly. If this is a source that you use and trust, you must be having a preferred reading to either its content or the company itself. What about this source is appealing to you?
2. Research your source. Try to answer as many of the following questions as possible (this may take some time and effort);
a. Who owns your source? Is it owned by a larger company? Is it privately owned or traded on the stock market? Who owns the most stock? Try to find the overall parent company.
b. Who is the head of your source? This could be a CEO or head editor. Ultimately, who is the boss? Provide some detail about this person.
c. What are the commercial implications of your source? How do they make money?
d. Looking at the content of your source, how does the need to make money impact the content of your source? Explain with detail?
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