Concept #4

Media is a business and a business must make money to be successful. The media we engage with is constructed in order to make money. Decisions about content, target demographics, media type, source and placement of media are all impacted by these commercial implications.

Consider a visual media that you enjoy; this could be your favourite film, t.v. show, video game etc.

1. Find an example of product placement in this medium and include a photo or clip on your blog.

2. Why would this particular product advertise in this medium? What is the connection between the target audience for the show and the product?

3. Do you think product placement is an effective form of advertising?